13 min

CREATING WITH LOVE SINCE 1991

Every stage of our production process is infused with care to craft high-quality footwear that will stand the test of time and accompany you for years to come.

“Piraloff” footwear represents a distinctive blend of Armenian-Italian craftsmanship. Renowned for its quality, our footwear has earned accolades from esteemed brands and stood the test of time.

A Dream Turned into Reality:
From Dream to Reality

The Armenian footwear industry’s glorious tradition, known since Soviet times, has gained new life thanks to the Piraloff company.

In 1992, Robert Iordanyan, inspired by the dream of reviving the former glory, founded Piraloff. Combining cutting-edge European technologies, learned during his trip to Italy, with skilled Armenian craftsmanship, he created footwear of unsurpassed quality.

Piraloff’s story began in a humble basement with a small team of like-minded individuals, which soon turned into the brand’s first store.

Continuing his father’s work:

Unfortunately, Robert did not see the fruits of his labor and the embodiment of his dream. But his sons, having inherited their father’s enthusiasm and determination, continued his work. The opening of their own factory became a significant event in the history of Piraloff.

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Piraloff today:

Today Piraloff has 17  stores throughout Armenia and a modern factory that produces more than 250 pairs of shoes daily. The quality of the products is under the strict control of Italian specialists who visit the production annually.


Our Mission

To unite Armenians around the world and show them that there is a production in Armenia that has revived the greatness of the Armenian footwear industry. We want every Armenian and every person who appreciates quality to wear Piraloff shoes with pride, realizing the value of their heritage and traditions

Affordable luxury:

Piraloff is not just a brand, it is a symbol of equality, quality, and national pride. We offer the highest quality footwear at affordable prices, making it accessible to everyone, regardless of income level or place of residence.
Piraloff: Where Tradition Meets Innovation.

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